Adorphic is committed to delivering non-intrusive, secure, and contextually premium ad experiences across our programmatic supply chain. These Creative Advertising Policies establish the behavioral, baseline content, and user experience standards for all commercial assets, video scripts, and native display components processed through the Adorphic platform.
These guidelines are not an exhaustive ledger of restrictions, but represent core marketplace safety rules. Adorphic explicitly reserves the right to reject, suspend, or permanently remove any commercial creative file from our platform at our sole and absolute discretion, regardless of whether a precise technical violation is enumerated below.
The following content classes are strictly prohibited across all Adorphic formats. Any intent to bypass these restrictions will trigger immediate programmatic blocklists.
| Prohibited Category | Creative Specification & Scope |
|---|---|
| Adult & Sexually Suggestive | Creatives containing explicit nudity, suggestive anatomical posturing, or promotions for adult-only products or services. Family planning or contraceptive ads are allowed only if focused strictly on technical features rather than enhancement, targeted to users 18+, and deployed where permissible. |
| Hate Speech & Defamation | Advertising assets that harass, threaten, intimidate, bully, or degrade individuals or protected communities on the basis of race, ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender identity, or systemic marginalization traits. |
| Violence, Harm & Profanity | Visual assets containing violent phrasing, graphic accounts of physical trauma, graphic injuries, or depictions of gratuitous animal cruelty. Instructions for building weapons, guns, ammunition, or explosive devices are entirely barred. |
| Tobacco & Nicotine Products | Any display campaign promoting traditional tobacco, smoking simulations, electronic cigarettes, vape components, or secondary accessories that directly encourage or facilitate immediate tobacco consumption. |
| Deceptive Financial Products | Advertising formats highlighting binary options, fraudulent credit score manipulation schemes, high-velocity unregistered micro-lending operations, or unregulated virtual asset trading models. |
Certain verticals require strict geolocation scoping and prior platform authorization due to distinct local regulatory variations.
Campaigns highlighting digital casinos, betting sportsbooks, or real-money fantasy structures may run only inside legal jurisdictions, must never target minor demographics, and will be strictly filtered to map alongside publishers who explicitly authorize the category.
Creatives promoting cannabis variants or hemp-derived CBD products must only leverage general branding or lifestyle-oriented visual representations. Display elements showcasing raw cannabis flower, consumption gear, or clinical performance indicators are prohibited. Delivery is restricted to specific regional boundaries where recreation is legal (e.g., prohibited within the UK market).
The end-to-end journey from ad frame container exposure to terminal click destination must be seamless and trustworthy.
Creatives must never direct individuals to broken, non-functional, or parked landing page nodes. The destination page canvas must give consumers unhindered freedom to navigate away without experiencing artificial browser alert blocks, loop redirects, or disabled back-navigation functions.
Ad units must avoid utilizing overly sensationalized clickbait copy, malicious warnings (e.g., mock device virus popups), or deceptive content layouts designed to trick users into unintentional interactions. Destination environments must provide substantial, high-quality editorial content; landing pages composed primarily of generic, un-curated, or low-quality ad stacking are banned.
Creatives must not contain assets that infringe or compromise the legal or personal rights of any third party.
Unauthorized Use of Corporate Identity: Marketers may not leverage the brand identity or name of an independent, unaffiliated publisher in the ad creative or metadata in a manner that falsely implies a direct commercial partnership or editorial endorsement.
Rights & Publicity: Creatives must possess all valid copyrights, trademarks, or publicity licenses when displaying celebrity likenesses, public figures, or third-party corporate marks.
Adorphic continuously audits cross-channel creative components to ensure clean execution and protect ecosystem health. Violations of these formatting guidelines will result in immediate file suspension and the potential removal of the buyer seat profile.
For technical creative pre-vetting metrics, regional category pre-clearance audits, or layout policy clarifications, please submit your query directly to our network compliance team at: