Adorphic is dedicated to maintaining a transparent, highly clean, and fair programmatic marketplace that protects global brands, programmatic buyers, and end-users alike. This Supply & Media Eligibility Policy ("Supply Policy") establishes the absolute baseline data, content, operational, and traffic requirements for all digital media properties, apps, and inventory routing supply into the Adorphic Advertising Platform.
By provisioning or integrating domains, applications, connected device inventory, or video placements ("Seller Media") with our services, you ("Seller") explicitly represent, contractually warrant, and agree to strictly enforce these guidelines across your entire monetization catalog. Adorphic maintains a strict zero-tolerance enforcement protocol and reserves the right to immediately suspend, block, or permanently terminate traffic from any channel or publisher account failing to continuously satisfy these parameters.
Every request sent to the Adorphic platform must reflect authentic, verifiable inventory ownership and direct supply-chain relationships. Invisible traffic wrappers, multi-hop obscured inventory redirection, and spoofing will trigger permanent blocking actions.
Sellers must strictly either (a) directly own and operate each Digital Property on which Adorphic tags are executed or programmatic ad requests originate, or (b) hold an exclusive, auditable, written representation agreement with the primary asset owner. Traffic originating from unmapped or unauthorized domains, personal profile landing pages hosted by free providers, or under-construction environments is categorically excluded.
Sellers must accurately update and maintain IAB-compliant public files on all authorized properties:
Every single domain, web sub-property, or app store publisher identity must actively post an updated /ads.txt or /apps-ads.txt index.
Programmatic ad requests will be systematically dropped if the corresponding Adorphic Seat ID or Exchange Account code is missing, incorrectly entered, or misclassified as 'RESELLER' when a 'DIRECT' relationship is claimed.
All OpenRTB transaction requests transmitted to our exchange infrastructure must include complete, pristine, and un-manipulated SupplyChain object strings ('schain' objects). The string must comprehensively represent every intermediary node passing data or managing monetary flow from the publication root to Adorphic's boundary layer.
The following categories of content, software architectures, or media portrayals are strictly prohibited from utilizing Adorphic tags or passing programmatic requests. Any execution of our tech stack on properties serving this content constitutes a material breach of contract.
| Prohibited Category | Enforcement Criteria & Scope |
|---|---|
| Adult & Sexually Explicit | Any explicit adult media, pornography, un-monitored webcam streams, prostitution or escort advertising, explicit nudity, highly graphic or overly suggestive imagery, and mail-order bride brokerage portals. |
| Hate Speech & Defamation | Content that targets, marginalizes, intimidates, dehumanizes, bullies, or incites systemic discrimination or harassment against any individual or class based on race, ethnicity, religion, disability, age, nationality, veteran profile, gender identifier, or sexual orientation. |
| Violence, Weapons & Harm | Graphics depicting physical trauma, graphic injuries, or mutilation; instructions or technical documentation for designing or manufacturing firearms, ammunition, explosives, or military-grade tactical gear; promotion of terrorism, war crimes, or mass violence. |
| Illicit Substances & Drugs | Sale, trade, or promotion of illicit controlled substances, chemical drug variants, narcotics, specialized drug consumption gear, or systematic instructional methodologies for bypassing mandatory drug testing routines. |
| Malware & Security Threats | Properties delivering malicious payloads, spyware, phishing interfaces, P2P network client downloads, code obfuscators, unauthorized browser toolbar hijackers, or plug-ins that inject advertisements into unapproved third-party frames. |
Adorphic tracks 100% of incoming platform impressions for invalid traffic (IVT), including both Sophisticated Invalid Traffic (SIVT) and General Invalid Traffic (GIVT).
Organic Baseline: Sellers must obtain web traffic predominantly via organic search, authentic social cross-links, or legitimate editorial distributions. Purchasing traffic from automated ad-click exchange platforms, high-velocity refreshing traffic bundles, click farms, or background automated iframe networks is strictly forbidden.
Artificially Inflated Traffic (AIT): Sellers must under no circumstances deploy bots, scripts, automated web scraping loops, or headless browser simulations to artificially drive impression or interaction volumes. Any account caught attempting to purposefully degrade or corrupt ad performance attribution mechanisms, or generating phantom impressions, will suffer immediate operational exclusion, and all pending marketplace disbursements will be permanently withheld.
The following content spheres are heavily restricted due to varying global and localized statutory frameworks. They are banned by default and require separate written platform approvals before monetization can commence:
Licensed sports gambling portals, digital casinos, and fantasy league operations.
Cannabis derivatives, legal medical marijuana dispensaries, or general CBD consumer goods marketplaces.
Commercial retail of alcohol, spirits, or regulated vintage wine marketplaces.
Prescription pharmaceutical products, digital health consultancies, or diagnostic services.
User-Generated Content (UGC) Portals: Forums, open commentary platforms, and social feeds are strictly barred unless the publisher proves the continuous deployment of programmatic moderation overlays or human-in-the-loop review teams.
To protect advertisers from wasted spend and maintain consumer integrity, the following ad mechanics are strictly forbidden:
Ad Stacking and Layering: Overlapping two or more ad creatives within a single viewport slot or rendering hidden iframe layers to record hidden impressions.
Fake System Errors: Using warnings, simulated disk scans, missing media codec flags, or fake system notifications designed to prompt forced user interactions.
Browser Exploitations: Disabling the browser's default native back button behavior, auto-spawning infinite cascading pop-under windows, or deploying auto-redirect scripts that forcefully steer an end-user away from their requested canvas without clear permission.
Incentivized Actions: Offering financial credits, premium virtual currencies, or artificial rewards to persuade users to click on banners or play specific ad inventories.
Adorphic continuously monitors its networks using advanced data analysis engines alongside verified third-party fraud protection vendors. If an asset is flagged for breach of this policy, Adorphic will issue a digital takedown notice or automatically apply blacklists at its sole discretion.
For questions regarding property compliance audits, domain classification pre-clearance, or to report an observed supply-chain defect, please contact our network operations team via email at: